CASE STUDY 01 / 04Pack Rush
One core mechanic, rebuilt twice until it earned its place on the store.
ROLE
PM + Game Designer
PLATFORM
iOS
YEAR
2025
STATUS
Delisted · studio left mobile
PROTOTYPE TEST KPIs
Measured during prototype testing, before the studio left mobile.
$1.55
CPI
32%
D1 retention
15%
D7 retention
01 · THE GAME
A mobile puzzler where I held both the design direction and the production schedule. Instead of shipping the first version that worked, we took the core loop through two full iterations, each one shipped to iOS.
02 · WHAT I OWNED
- 01
Design direction and core mechanic
- 02
Production end to end, both iterations
- 03
Shipping each build to the App Store
